Description

THERAPDERMA TECHNOLOGY SOLUTIONS GUIDE™

The TherapDerma Technology Solutions Guide™ is a comprehensive clinical, technological and business guide designed for aesthetic medicine professionals who want to build safer, more profitable and future-ready clinics.

More than a catalogue, this guide brings together scientific knowledge, advanced technologies, exclusive clinical protocols and business intelligence strategies to help professionals transform technology into predictable results and sustainable growth.

Inside, you will discover:

✔ Advanced aesthetic technologies and their clinical applications
✔ Patient assessment and treatment selection guidelines
✔ Exclusive TherapDerma protocols and combination therapies
✔ Business strategies, profitability models and ROI concepts
✔ Clinical decision tools and professional checklists

At TherapDerma, we believe that success does not depend on the equipment you buy, but on how you use it.

We don’t sell equipment. We build successful clinics.

THERAPDERMA TECHNOLOGY SOLUTIONS GUIDE™

Clinical, Technological and Business Guide for Aesthetic Medicine Professionals

International Edition 2026

Where Science Meets Beauty.

Introduction

Discover the TherapDerma philosophy and understand how the combination of technology, training, protocols and business intelligence creates a complete ecosystem for modern aesthetic clinics.

SECTION 1 – INTRODUCTION
THERAPDERMA TECHNOLOGY SOLUTIONS GUIDE™
Clinical, Technological and Business Guide for Aesthetic Medicine Professionals
International Edition 2026
Where Science Meets Beauty.
________________________________________
PROFESSIONAL DISCLAIMER
This guide is intended exclusively for educational and professional purposes.
The protocols and recommendations described herein must be adapted to:
• the legislation in force in each country;
• the professional’s training;
• the clinical judgement of the responsible healthcare practitioner;
• the individual characteristics of each patient.
This guide does not replace professional training, clinical judgement or the regulations applicable in each market.
________________________________________

CHAPTER 1
WELCOME TO THE THERAPDERMA TECHNOLOGY ECOSYSTEM
We Don’t Sell Equipment. We Build Successful Clinics.
At TherapDerma, we believe that technology alone does not transform a clinic.
What truly generates sustainable results is the combination of:
✔ Advanced technology.
✔ Continuous training.
✔ Exclusive clinical protocols.
✔ Business strategy.
✔ Comprehensive support.
________________________________________
OUR PHILOSOPHY
KNOWLEDGE
We share scientific knowledge and clinical experience.
INNOVATION
We select safe, precise and profitable technologies.
HARMONY
We integrate technologies and protocols to achieve progressive and natural results.
________________________________________
OUR MISSION
To help professionals to:
✔ Differentiate themselves.
✔ Deliver high-value treatments.
✔ Improve the patient experience.
✔ Increase profitability.
✔ Build sustainable businesses.
________________________________________
OUR VISION
To become the strategic partner of choice for aesthetic medicine and advanced aesthetics clinics.
________________________________________
THE NEW THERAPDERMA CONCEPT
Technology + Training + Protocols + Business Intelligence.
Because the success of a clinic does not depend on the equipment it purchases.
It depends on how it uses it.
________________________________________

CHAPTER 2
HOW TO USE THIS PROFESSIONAL GUIDE
This guide has been created to become a daily consultation and business growth tool.
It is not a catalogue.
It is not a technical manual.
It is a knowledge system.
________________________________________
WHAT WILL YOU FIND IN THIS GUIDE?
Scientific Fundamentals.
Technologies.
Protocols.
Patient Selection.
Business Intelligence.
Clinic Models.
Profitability.
Patient Loyalty.
________________________________________
HOW WE RECOMMEND STUDYING THIS GUIDE
Step 1
Understand the technology.
Step 2
Understand the indication.
Step 3
Learn the protocols.
Step 4
Design programmes.
Step 5
Apply business strategies.
________________________________________
FINAL OBJECTIVE
To build a clinic that is:
✔ Safer.
✔ More efficient.
✔ More profitable.
✔ More differentiated.
✔ Better prepared for the future.
________________________________________

CHAPTER 3
THE THERAPDERMA TECHNOLOGY ECOSYSTEM
One Ecosystem. Multiple Solutions.
Modern aesthetic medicine requires an integrated approach.
For this reason, TherapDerma has developed a technology ecosystem capable of addressing virtually all the needs of modern aesthetic medicine.
________________________________________
THERAPDERMA ECOSYSTEM MAP
Technology Facial Body Hair Intimate Profitability
IPL ✔ ✔ ✖ ✖ Very High
Diode ✖ ✔ ✖ ✖ Very High
Q-Switched ✔ ✖ ✖ ✖ High
CO₂ ✔ ✔ ✖ ✔ High
RF311 ✔ ✔ ✖ ✖ Very High
Green Lipo ✖ ✔ ✖ ✖ High
Bioneedle ✔ ✔ ✔ ✖ High
________________________________________
THE 5 PRINCIPLES OF THE THERAPDERMA ECOSYSTEM
✔ Safety.
✔ Efficacy.
✔ Profitability.
✔ Versatility.
✔ Patient Experience.
________________________________________
THE THERAPDERMA 360° CONCEPT
We do not sell stand-alone machines.
We create an ecosystem capable of:
✔ Increasing therapeutic possibilities.
✔ Improving the patient experience.
✔ Increasing profitability.
✔ Facilitating patient loyalty.
✔ Building successful clinics.

Clinical Fundamentals

Learn the scientific foundations behind aesthetic medicine, including skin anatomy, ageing processes, patient assessment and clinical safety principles that support better treatment decisions.

BLOCK 2 – CLINICAL FUNDAMENTALS
The Science that Supports Modern Aesthetic Medicine
________________________________________
INTRODUCTION
Technology alone does not produce results.
Results arise from understanding:
✔ Anatomy.
✔ Physiology.
✔ The ageing process.
✔ Correct patient selection.
✔ Clinical safety.
This section provides the scientific foundations necessary to understand why a treatment works, when it is indicated and how to achieve the best possible results.
________________________________________

CHAPTER 4
ANATOMY AND PHYSIOLOGY OF THE SKIN
To understand the skin is to understand the treatment.
The skin is the largest organ of the human body and represents approximately 15% of body weight.
Its main functions are:
✔ Protection.
✔ Thermal regulation.
✔ Immunological function.
✔ Sensory function.
✔ Production of vitamin D.
✔ Maintenance of hydration.
________________________________________
STRUCTURE OF THE SKIN
The skin is composed of three main layers.
________________________________________
1. EPIDERMIS
It is the most superficial layer and is composed primarily of keratinocytes.
Functions
• Protective barrier.
• Melanin production.
• Cellular renewal.
• Immune defence.
________________________________________
Main Cells
Cell Function
Keratinocytes Protection
Melanocytes Melanin production
Langerhans cells Immunity
Merkel cells Sensitivity
________________________________________
Technologies that act primarily on the epidermis
✔ IPL.
✔ DPL.
✔ Superficial Q-Switched.
✔ Peels.
________________________________________
2. DERMIS
The dermis is responsible for the quality and youthfulness of the skin.
It contains:
• Collagen.
• Elastin.
• Hyaluronic acid.
• Blood vessels.
• Hair follicles.
• Sebaceous glands.
________________________________________
Functions
✔ Structural support.
✔ Elasticity.
✔ Hydration.
✔ Tissue repair.
________________________________________
Technologies that act on the dermis
✔ RF311.
✔ Fractional CO₂.
✔ Microneedling.
✔ IPL Rejuvenation.
________________________________________
3. HYPODERMIS
Composed primarily of adipose tissue.
________________________________________
Functions
✔ Energy reserve.
✔ Protection.
✔ Thermal insulation.
✔ Body contour.
________________________________________
Related technologies
✔ Green Lipo Laser.
✔ Body RF311.
________________________________________
CLINICAL MAP OF THE SKIN LAYERS
Layer Common Problems Technologies
Epidermis Pigmentation, texture IPL, Q-Switched
Dermis Wrinkles, laxity RF311, CO₂
Hypodermis Localised fat Green Lipo
________________________________________
SKIN APPENDAGES
Hair Follicle
Important in:
• Hair removal.
• Alopecia.
________________________________________
Sebaceous Glands
Important in:
• Acne.
• Oily skin.
________________________________________
Vascular System
Important in:
• Rosacea.
• Vascular lesions.
________________________________________
CONCLUSION
Each structure of the skin requires a different therapeutic strategy.
There is no single technology capable of treating all conditions.
________________________________________

CHAPTER 5
SKIN AGEING AND PHOTOAGEING
Ageing is inevitable.
How we age can be modified.
Ageing is a multifactorial biological process.
________________________________________
TYPES OF AGEING
Intrinsic Ageing
Related to:
• genetics;
• age;
• hormones.
________________________________________
Photoageing
Related to:
• ultraviolet radiation;
• visible light;
• infrared radiation;
• pollution.
It is estimated to account for up to 80% of visible facial ageing.
________________________________________
BIOLOGICAL CHANGES OF AGEING
✔ Reduction in collagen.
✔ Reduction in elastin.
✔ Reduced hydration.
✔ Vascular alterations.
✔ Increased oxidative stress.
✔ Impaired barrier function.
________________________________________
CLINICAL SIGNS
Alteration Manifestation
Loss of collagen Laxity
Reduced elastin Wrinkles
Vascular alterations Rosacea
Photoexposure Pigmentation
Reduced hydration Dull skin
________________________________________
THE THERAPDERMA ANTI-AGEING APPROACH
Modern rejuvenation should address:
✔ Skin quality.
✔ Pigmentation.
✔ Firmness.
✔ Vascularisation.
✔ Hydration.
✔ Texture.
________________________________________
DECISION ALGORITHM
Patient with Photoageing
↓
Clinical Assessment
↓
Predominant concern:
↓
Pigmentation → IPL
Laxity → RF311
Texture → CO₂
Dull Skin → Face Master
↓
Complementary Mesotherapy
↓
Maintenance Programme
________________________________________
THERAPDERMA PHILOSOPHY
We do not treat wrinkles alone.
We treat the overall ageing process.
________________________________________

CHAPTER 6
SKIN PHOTOTYPES AND PATIENT ASSESSMENT
Proper assessment determines treatment success.
The same technology can produce excellent results in one patient and complications in another.
________________________________________
FITZPATRICK SCALE
Phototype Characteristics
I Always burns
II Burns easily
III Tans progressively
IV Rarely burns
V Highly pigmented
VI Deeply pigmented
________________________________________
CLINICAL RISK TABLE
Phototype Risk of Burns Risk of Hyperpigmentation
I High Low
II Moderate-High Low
III Moderate Moderate
IV Low High
V Very Low Very High
VI Very Low Very High
________________________________________
CLINICAL HISTORY
Should include:
✔ Diseases.
✔ Medication.
✔ Pregnancy.
✔ Breastfeeding.
✔ Previous procedures.
✔ Sun exposure.
✔ Hormonal disorders.
✔ Allergies.
________________________________________
CLINICAL EXAMINATION
Assess:
✔ Skin quality.
✔ Hydration.
✔ Laxity.
✔ Pigmentation.
✔ Vascularisation.
✔ Sensitivity.
✔ Hair type.
✔ Degree of ageing.
________________________________________
CLINICAL PHOTOGRAPHY
Always perform:
• before;
• during;
• after treatment.
________________________________________
THERAPDERMA ASSESSMENT ALGORITHM
Patient
↓
Clinical History
↓
Examination
↓
Phototype
↓
Diagnosis
↓
Technology Selection
↓
Protocol
↓
Follow-up
________________________________________
THE IDEAL PATIENT
Is one who:
✔ Has realistic expectations.
✔ Understands the treatment.
✔ Follows the recommendations.
✔ Understands that results are progressive.
________________________________________
THERAPDERMA RULE
Promise less.
Deliver more.
________________________________________

CHAPTER 7
CONTRAINDICATIONS AND CLINICAL SAFETY
Safety is the foundation of all professional practice.
There is no effective treatment without a safe treatment.
________________________________________
ABSOLUTE CONTRAINDICATIONS
✔ Pregnancy.
✔ Active cancer.
✔ Active infections.
✔ Open wounds.
✔ Severe photosensitivity.
✔ Photosensitive epilepsy.
✔ Active skin diseases.
________________________________________
RELATIVE CONTRAINDICATIONS
✔ Uncontrolled diabetes.
✔ Isotretinoin.
✔ Keloid tendency.
✔ Anticoagulants.
✔ Recent tanning.
✔ Autoimmune diseases.
________________________________________
THERAPDERMA SAFETY CHECKLIST
Before any treatment:
☐ Clinical history completed.
☐ Photographs taken.
☐ Informed consent obtained.
☐ Contraindications excluded.
☐ Parameters reviewed.
☐ Aftercare explained.
________________________________________
MOST COMMON ADVERSE EFFECTS
Effect Frequency
Erythema Common
Oedema Common
Dryness Occasional
Crusting Uncommon
Hyperpigmentation Uncommon
________________________________________
UNCOMMON COMPLICATIONS
• Burns.
• Infections.
• Persistent pigmentary alterations.
• Scarring.
________________________________________
SAFETY ALGORITHM
Patient
↓
Clinical History
↓
Contraindications
↓
Patch Test (if appropriate)
↓
Treatment
↓
Follow-up
________________________________________
THERAPDERMA SAFETY PYRAMID
Level 1
Patient selection.
↓
Level 2
Training.
↓
Level 3
Parameters.
↓
Level 4
Protocols.
↓
Level 5
Follow-up.
________________________________________
THERAPDERMA PHILOSOPHY
First:
Safety.
Then:
Efficacy.
Finally:
Profitability.
Because a safe treatment generates:
✔ Satisfied patients.
✔ Greater patient loyalty.
✔ Better reputation.
✔ Sustainable growth.
________________________________________
RECOMMENDED CLINICAL KPIs
KPI Target
Clinical incidents <1%
Satisfied patients >90%
Repeat treatments >60%
Signed consents 100%
Clinical photographs 100%
________________________________________
CONCLUSION OF BLOCK 2
Clinical excellence begins with:
• Scientific Knowledge
• Patient Assessment
• Clinical Safety
This is the foundation of the entire philosophy:
THERAPDERMA CLINICAL EXCELLENCE™.

TherapDerma Technologies

Explore the science, indications, advantages and profitability potential of each TherapDerma technology, from IPL and Diode Laser to Fractional CO₂ and RF Microneedling.

BLOCK 3 – THERAPDERMA TECHNOLOGIES (PREMIUM VERSION 2.0)
The Science that Drives Results
________________________________________
INTRODUCTION
Technology is a tool.
Knowledge determines the outcome.
Each technology has:
✔ Indications.
✔ Advantages.
✔ Limitations.
✔ Ideal patient profile.
✔ Profitability potential.
Clinical excellence is not about having more equipment.
It is about knowing:
How to use it.
When to use it.
How to combine it.
________________________________________
THERAPDERMA TECHNOLOGY MATRIX
Technology Facial Body Hair Intimate Profitability
IPL ✔ ✔ ✖ ✖ Very High
Diode ✖ ✔ ✖ ✖ Very High
Q-Switched ✔ ✖ ✖ ✖ High
CO₂ ✔ ✔ ✖ ✔ High
RF311 ✔ ✔ ✖ ✖ Very High
Green Lipo ✖ ✔ ✖ ✖ High
Bioneedle ✔ ✔ ✔ ✖ High
________________________________________

CHAPTER 8
IPL AND DPL
The Most Versatile Technology in Aesthetic Medicine
IPL and DPL platforms make it possible to address multiple indications through a single technological investment.
The platforms:
✔ Active IPL Extra 818®
✔ Active IPL Extra 818m®
✔ TherapDerma IPL K2®
have been designed to provide:
• versatility;
• safety;
• high profitability;
• multiple treatments.
________________________________________
HOW DOES IT WORK?
Light energy is absorbed by different chromophores.
________________________________________
CHROMOPHORE TABLE
Chromophore Treatment
Melanin Pigmentation and Hair Removal
Haemoglobin Vascular Conditions and Rosacea
Water Rejuvenation
________________________________________
PRINCIPLE
Selective Photothermolysis.
Energy must act only on the target structure.
________________________________________
MAIN INDICATIONS
✔ Rejuvenation.
✔ Acne.
✔ Rosacea.
✔ Vascular lesions.
✔ Pigmentation.
✔ Hair removal.
✔ Hands.
✔ Neck and décolletage.
________________________________________
IPL DECISION ALGORITHM
Patient
↓
Main Concern
↓
Pigmentation → Pigment IPL
Rosacea → Vascular IPL
Acne → Anti-Acne IPL
Rejuvenation → IPL Skin Rejuvenation
Hair Removal → IPL Hair Removal
↓
Complementary Mesotherapy
↓
Maintenance
________________________________________
ADVANTAGES
✔ High demand.
✔ Simple learning curve.
✔ Great versatility.
✔ Excellent ROI.
✔ High patient loyalty potential.
________________________________________
RECOMMENDED KPIs
Indicator Target
Treatments/month ≥25
Occupancy ≥70%
Annual Programmes ≥30%
Repeat Treatments ≥60%
________________________________________
THERAPDERMA PHILOSOPHY
One platform.
Multiple solutions.
________________________________________

CHAPTER 9
DIODE LASER
Precision for Modern Hair Removal
Laser hair removal remains one of the most in-demand treatments in the world.
However:
Not all patients are the same.
Not all hair types are the same.
Not all phototypes require the same strategy.
________________________________________
WAVELENGTHS
Wavelength Indication
755 nm Fine Hair
808 nm General Use
940 nm Deep Hair
1064 nm Higher Phototypes
________________________________________
THERAPDERMA EQUIPMENT
Phoenix
Portability.
Mobility.
Maximum flexibility.
________________________________________
Active Spirit
High productivity.
High speed.
High-volume clinics.
________________________________________
K3 Diode Laser
Maximum versatility.
4 wavelengths.
All patient types.
________________________________________
DECISION ALGORITHM
Patient
↓
Phototype
↓
Hair Type
↓
Depth
↓
Wavelength Selection
↓
Protocol
↓
Maintenance
________________________________________
INDICATIONS
✔ Hair removal.
✔ Folliculitis.
✔ Ingrown hairs.
✔ Maintenance programmes.
________________________________________
ADVANTAGES
✔ High demand.
✔ Recurring revenue.
✔ High patient loyalty.
✔ Excellent scalability.
________________________________________
RECOMMENDED KPIs
Indicator Target
Treatments/month ≥40
Repeat Rate ≥80%
Maintenance ≥50%
________________________________________
BUSINESS INSIGHT
Hair removal is often the gateway treatment for attracting new patients to the clinic.
________________________________________

CHAPTER 10
Q-SWITCHED ND:YAG
The Photoacoustic Fragmentation Technology
The Q-Switched laser is the benchmark technology for:
✔ Pigmentation.
✔ Tattoos.
✔ Carbon Peel.
✔ Rejuvenation.
________________________________________
WAVELENGTHS
Wavelength Indication
532 nm Superficial Pigmentation
1064 nm Deep Pigmentation
________________________________________
DECISION ALGORITHM
Patient
↓
Pigmentation
↓
Superficial → 532 nm
Deep → 1064 nm
↓
Complementary Mesotherapy
↓
Maintenance Programme
________________________________________
INDICATIONS
✔ Melasma.
✔ Lentigines.
✔ Freckles.
✔ Tattoos.
✔ Carbon Peel.
________________________________________
ADVANTAGES
✔ High precision.
✔ Excellent safety.
✔ Minimal thermal damage.
✔ High satisfaction.
________________________________________
RECOMMENDED KPIs
Indicator Target
Treatments/month ≥15
Premium Programmes ≥30%
________________________________________
THERAPDERMA PHILOSOPHY
Treat pigmentation without compromising skin quality.
________________________________________

CHAPTER 11
FRACTIONAL CO₂
The Benchmark for Advanced Rejuvenation
Fractional CO₂ stimulates:
✔ Collagen.
✔ Elastin.
✔ Dermal remodelling.
✔ Regeneration.
________________________________________
MAIN INDICATIONS
✔ Wrinkles.
✔ Scars.
✔ Stretch marks.
✔ Enlarged pores.
✔ Laxity.
✔ Intimate rejuvenation.
________________________________________
DECISION ALGORITHM
Patient
↓
Texture Alteration
↓
Scar
Stretch Mark
Enlarged Pores
Photoageing
↓
CO₂
↓
PDRN
↓
Maintenance
________________________________________
ADVANTAGES
✔ Visible results.
✔ High perceived value.
✔ Premium treatment.
________________________________________
RECOMMENDED KPIs
Indicator Target
Treatments/month ≥10
Average Treatment Value High
Premium Programmes ≥40%
________________________________________
BUSINESS INSIGHT
CO₂ is one of the technologies that most helps position a clinic within the premium segment.
________________________________________

CHAPTER 12
RADIOFREQUENCY AND MICRONEEDLING
Intelligent Collagen Stimulation
Modern radiofrequency is based on:
✔ Collagen contraction.
✔ Neocollagenesis.
✔ Tissue remodelling.
✔ Improved firmness.
________________________________________
INDICATIONS
✔ Laxity.
✔ Wrinkles.
✔ Scars.
✔ Enlarged pores.
✔ Rejuvenation.
________________________________________
DECISION ALGORITHM
Patient
↓
Laxity
↓
RF311
↓
Complementary Mesotherapy
↓
Maintenance Programme
________________________________________
ADVANTAGES
✔ High satisfaction.
✔ Excellent patient loyalty.
✔ Progressive results.
✔ Great combination potential.
________________________________________
RECOMMENDED KPIs
Indicator Target
Treatments/month ≥20
Combined Programmes ≥50%
________________________________________
BUSINESS INSIGHT
Radiofrequency is one of the most effective technologies for building annual maintenance programmes.
________________________________________

CHAPTER 13
LLLT AND BODY CONTOURING
The New Generation of Body Contouring
The objective of modern body contouring is to:
✔ Improve contour.
✔ Reduce volume.
✔ Create progressive results.
✔ Improve the patient experience.
________________________________________
INDICATIONS
✔ Localised fat.
✔ Body contouring.
✔ Weight management programmes.
✔ Combined protocols.
________________________________________
DECISION ALGORITHM
Patient
↓
Localised Fat
↓
Green Lipo Laser
↓
RF311
↓
Mesotherapy
↓
Annual Programme
________________________________________
ADVANTAGES
✔ Comfortable treatment.
✔ High acceptance.
✔ Great cross-selling potential.
________________________________________
RECOMMENDED KPIs
Indicator Target
Treatments/month ≥20
Body Programmes ≥50%
________________________________________
BUSINESS INSIGHT
Body treatments generate some of the clinic’s most profitable and longest-lasting programmes.
________________________________________

CHAPTER 14
MICRONEEDLING AND PROFESSIONAL DEVICES
Precision, Personalisation and Versatility
Professional devices make it possible to:
✔ Personalise treatments.
✔ Improve the delivery of active ingredients.
✔ Increase clinical versatility.
________________________________________
THERAPDERMA TECHNOLOGIES
Multitox.
Bioneedle H24.
Dermaroller Adapter.
________________________________________
INDICATIONS
✔ Rejuvenation.
✔ Hydration.
✔ Hair Treatments.
✔ Scars.
✔ Stretch Marks.
✔ Combined Protocols.
________________________________________
DECISION ALGORITHM
Patient
↓
Objective
↓
Facial
Body
Hair
↓
Device Selection
↓
Mesotherapy
↓
Follow-up
________________________________________
ADVANTAGES
✔ Low investment.
✔ High profitability.
✔ Excellent complement.
✔ Great versatility.
________________________________________
RECOMMENDED KPIs
Indicator Target
Combined Protocols ≥60%
Recurring Patients ≥70%
________________________________________
THERAPDERMA TECHNOLOGY DECISION MATRIX
Condition Main Technology Complementary
Acne IPL Mesotherapy
Pigmentation IPL / Q-Switched Mesotherapy
Laxity RF311 PDRN
Scars CO₂ PDRN
Hair Bioneedle Mesotherapy
Fat Green Lipo RF311
________________________________________
CONCLUSION OF BLOCK 3
The right technology can transform a clinic.
But true excellence emerges when:
Technology
•
Knowledge
•
Protocols
•
Business Intelligence
work together.
That is the true concept of:
THERAPDERMA TECHNOLOGY ECOSYSTEM™.

Clinical Indications

A practical guide to selecting the right technologies and protocols for anti-ageing, pigmentation, acne, rosacea, body contouring, cellulite, hair restoration and much more.

BLOCK 4 – CLINICAL INDICATIONS (PREMIUM VERSION 2.0)
TherapDerma™ Clinical Decision Guide
________________________________________
INTRODUCTION
Modern aesthetic medicine is no longer based on performing isolated treatments.
It is based on:
✔ Making the correct diagnosis.
✔ Selecting the appropriate technology.
✔ Designing personalised protocols.
✔ Creating maintenance programmes.
✔ Building long-term relationships with patients.
________________________________________
GENERAL INDICATIONS MATRIX
Indication Main Technology Complementary Technology Recommended Mesotherapy
Photoageing IPL RF311 PDRN, Hyaluronic
Acne IPL Face Master Biorevital Detox
Pigmentation IPL / Q-Switched RF311 Repaired Skin
Rosacea IPL Face Master Biorevital Detox
Laxity RF311 CO₂ PDRN
Scars CO₂ RF311 Scar Free
Hair Bioneedle Face Master Golden Hair
Fat Green Lipo RF311 Thin Body
Cellulite RF311 Green Lipo Miami Body
Intimate CO₂ Face Master Hyaluronic
________________________________________

CHAPTER 15
FACIAL REJUVENATION AND PHOTOAGEING
OBJECTIVES
✔ Improve skin quality.
✔ Increase radiance.
✔ Reduce visible signs of ageing.
✔ Stimulate collagen.
✔ Improve texture.
________________________________________
RECOMMENDED TECHNOLOGIES
Entry Level
Face Master.
Intermediate Level
IPL.
Advanced Level
RF311.
Premium Level
Fractional CO₂.
________________________________________
DECISION TREE
Patient
↓
What predominates?
↓
Pigmentation → IPL
Laxity → RF311
Texture → CO₂
Dull Skin → Face Master
↓
Mesotherapy
↓
Annual Programme
________________________________________
ESSENTIAL GLOW™ PROTOCOL
Face Master
• Mesolifting.
________________________________________
ANTIAGING PREMIUM™ PROTOCOL
RF311
• PDRN Renaissance.
________________________________________
ULTIMATE REJUVENATION™ PROTOCOL
CO₂
• PDRN.
• Hyaluronic Acid.
________________________________________
AREA KPIs
Indicator Target
Repeat Treatments >70%
Annual Programmes >40%
Average Treatment Value High
________________________________________
BUSINESS INSIGHT
Facial rejuvenation is one of the categories with the greatest patient loyalty potential.
________________________________________

CHAPTER 16
ACNE, OILY SKIN AND SENSITIVE SKIN
OBJECTIVES
✔ Reduce inflammation.
✔ Improve texture.
✔ Regulate sebum production.
✔ Improve patient confidence.
________________________________________
RECOMMENDED TECHNOLOGIES
IPL.
Face Master.
RF311.
CO₂.
________________________________________
DECISION TREE
Active Acne
↓
IPL
↓
Biorevital Detox
↓
Maintenance
________________________________________
Acne Scarring
↓
RF311 or CO₂
↓
PDRN
↓
Follow-up
________________________________________
PROTOCOLS
Acne Recovery™
IPL
• Biorevital Detox.
________________________________________
Acne Scar Program™
RF311
• PDRN.
________________________________________
Acne Scar Premium™
CO₂
• PDRN.
• Scar Free.
________________________________________
KPI
Indicator Target
Repeat Treatments >60%
Maintenance Programmes >50%
________________________________________
BUSINESS INSIGHT
Many acne patients become long-term anti-ageing patients.
________________________________________

CHAPTER 17
PIGMENTATION AND MELASMA
OBJECTIVES
✔ Reduce pigmentation.
✔ Improve uniformity.
✔ Reduce recurrence.
✔ Improve overall skin quality.
________________________________________
DECISION TREE
Pigmentation
↓
Superficial → IPL
Deep → Q-Switched
↓
Mesotherapy
↓
Maintenance
________________________________________
PROTOCOLS
Pigment Correct™
IPL
• Soft Skin.
________________________________________
Melasma Control™
Q-Switched
• Repaired Skin.
________________________________________
Melasma Premium™
Q-Switched
• Repaired Skin.
• Hyaluronic.
________________________________________
KPI
Indicator Target
Maintenance >70%
Annual Programmes >40%
________________________________________
BUSINESS INSIGHT
Melasma should be treated as a chronic condition, not as a one-off treatment.
________________________________________

CHAPTER 18
VASCULAR LESIONS AND ROSACEA
OBJECTIVES
✔ Reduce redness.
✔ Improve skin quality.
✔ Reduce inflammation.
________________________________________
TECHNOLOGIES
IPL K2.
Active IPL Extra 818.
Active IPL Extra 818m.
________________________________________
DECISION TREE
Rosacea
↓
IPL
↓
Biorevital Detox
↓
Maintenance
________________________________________
PROTOCOLS
Vascular Comfort™
IPL
• Biorevital Detox.
________________________________________
Rosacea Premium™
IPL
• PDRN Renaissance.
________________________________________
KPI
Indicator Target
Satisfaction >90%
Repeat Treatments >70%
________________________________________

CHAPTER 19
MEDICAL AND ADVANCED HAIR REMOVAL
OBJECTIVES
✔ Progressive hair reduction.
✔ Safety.
✔ Comfort.
✔ Patient loyalty.
________________________________________
SELECTION MATRIX
Hair Type Recommended Wavelength
Fine 755 nm
Medium 808 nm
Deep 940 nm
Higher Phototype 1064 nm
________________________________________
DECISION TREE
Patient
↓
Phototype
↓
Hair Type
↓
Wavelength Selection
↓
Programme
↓
Maintenance
________________________________________
PROTOCOLS
Women Laser Program™
Men Laser Program™
Folliculitis Program™
________________________________________
KPI
Indicator Target
Treatments/month >40
Repeat Treatments >80%
Maintenance >50%
________________________________________
BUSINESS INSIGHT
Hair removal is one of the treatments with the greatest capacity to attract new patients.
________________________________________
CHAPTER 20
ALOPECIA AND HAIR REVITALISATION
OBJECTIVES
✔ Improve hair quality.
✔ Stimulate the scalp.
✔ Create recurring programmes.
________________________________________
DECISION TREE
Hair Loss
↓
Assessment
↓
Revitalisation
↓
Bioneedle
↓
Golden Hair
↓
Maintenance
________________________________________
PROTOCOLS
Hair Recovery™
Hair Premium™
Hair Maintenance™
________________________________________
KPI
Indicator Target
Annual Programmes >50%
Repeat Treatments >80%
________________________________________

CHAPTER 21
LOCALISED FAT AND BODY CONTOURING
OBJECTIVES
✔ Improve body shape.
✔ Reduce volume.
✔ Improve body contour.
________________________________________
DECISION TREE
Localised Fat
↓
Green Lipo Laser
↓
RF311
↓
Thin Body
↓
Annual Programme
________________________________________
PROTOCOLS
Body Sculpt™
Summer Ready™
Perfect Silhouette™
________________________________________
KPI
Indicator Target
Body Programmes >50%
Cross-Selling >40%
________________________________________

CHAPTER 22
CELLULITE
CLASSIFICATION
Oedematous.
Adipose.
Fibrous.
Flaccid.
________________________________________
DECISION TREE
Type of Cellulite
↓
RF311
•
Green Lipo
•
Mesotherapy
↓
Programme
↓
Maintenance
________________________________________
PROTOCOLS
Cellulite Recovery™
Cellulite Premium™
________________________________________
KPI
Indicator Target
Annual Programmes >50%
Repeat Treatments >70%
________________________________________

CHAPTER 23
BODY LAXITY
OBJECTIVES
✔ Improve firmness.
✔ Improve skin quality.
✔ Improve body contour.
________________________________________
TECHNOLOGIES
RF311.
Face Master.
________________________________________
PROTOCOLS
Body Firming™
Tightening Premium™
________________________________________
KPI
Indicator Target
Maintenance Programmes >50%
________________________________________

CHAPTER 24
SCARS AND STRETCH MARKS
OBJECTIVES
✔ Improve texture.
✔ Improve uniformity.
✔ Stimulate regeneration.
________________________________________
DECISION TREE
Scar
↓
RF311 or CO₂
↓
PDRN
↓
Follow-up
________________________________________
PROTOCOLS
Scar Recovery™
Stretch Mark Program™
Scar Premium™
________________________________________
KPI
Indicator Target
Premium Programmes >30%
________________________________________
BUSINESS INSIGHT
Scar and stretch mark treatments help position the clinic within a highly specialised segment.
________________________________________

CHAPTER 25
INTIMATE REJUVENATION
OBJECTIVES
✔ Improve tissue quality.
✔ Improve hydration.
✔ Improve comfort.
✔ Improve quality of life.
________________________________________
DECISION TREE
Patient
↓
Assessment
↓
Fractional CO₂
↓
Hyaluronic Acid
↓
Maintenance
________________________________________
PROTOCOLS
Intimate Rejuvenation™
Intimate Premium™
________________________________________
KPI
Indicator Target
Premium Programmes >40%
Satisfaction >90%
________________________________________
FINAL CLINICAL INDICATIONS MATRIX
Indication Main Technology Complementary Annual Programme
Anti-ageing IPL RF311 ✔
Acne IPL Mesotherapy ✔
Pigmentation Q-Switched IPL ✔
Rosacea IPL Mesotherapy ✔
Hair Removal Diode Maintenance ✔
Hair Bioneedle Mesotherapy ✔
Body Green Lipo RF311 ✔
Scars CO₂ PDRN ✔
________________________________________
CONCLUSION OF BLOCK 4
Modern aesthetic medicine is based on:
Diagnosis
•
Technology
•
Protocols
•
Programmes
•
Patient Loyalty
This is the true concept of:
THERAPDERMA CLINICAL ECOSYSTEM™.

Exclusive TherapDerma Protocols

Discover our intelligent combination therapies and premium treatment programmes designed to maximise results, improve patient loyalty and create high-value clinical experiences.

BLOCK 5 – THERAPDERMA EXCLUSIVE PROTOCOLS (PREMIUM VERSION 2.0)
Combination Therapies™
The Science of Intelligent Combination
________________________________________
INTRODUCTION
Modern aesthetic medicine is no longer based on isolated treatments.
Patients are looking for:
✔ Visible results.
✔ Personalised protocols.
✔ Premium experiences.
✔ Comprehensive programmes.
✔ Progressive and natural results.
For this reason, TherapDerma has developed the philosophy:
THERAPDERMA COMBINATION THERAPIES™
The intelligent combination of:
• Technologies.
• Mesotherapies.
• Maintenance programmes.
• Patient loyalty strategies.
________________________________________
THERAPDERMA COMBINATION PYRAMID
Level 1
Technology.
↓
Level 2
Complementary Mesotherapy.
↓
Level 3
Treatment Programme.
↓
Level 4
Maintenance Programme.
↓
Level 5
Patient Loyalty and Membership.
________________________________________

CHAPTER 26
THERAPDERMA COMBINED PROTOCOLS
________________________________________
WHY COMBINE TECHNOLOGIES?
Because no single treatment acts on all the mechanisms of ageing or an aesthetic condition.
Combination allows:
✔ Enhancing results.
✔ Improving the experience.
✔ Reducing treatment times.
✔ Increasing patient loyalty.
✔ Increasing clinical value.
✔ Improving profitability.
________________________________________
COMBINATION THERAPIES™ MATRIX
Problem Technology Complement Programme
Photoageing IPL PDRN Antiaging
Skin Laxity RF311 Hyaluronic Firming
Acne IPL Detox Acne Recovery
Scars CO2 PDRN Scar Recovery
Melasma Q-Switched Repaired Skin Melasma Control
Fat Green Lipo Thin Body Body Sculpt
Hair Bioneedle Golden Hair Hair Recovery
________________________________________
HOLLYWOOD GLOW PROGRAM™
Objective
Immediate radiance.
Technology
Face Master.
• Mesolifting.
________________________________________
Indications
• Dull skin.
• Special events.
• Early signs of ageing.
________________________________________
Programme
4 sessions.
1 every 2 weeks.
________________________________________

Maintenance
1 session per month.
________________________________________
PHOTOAGING RESET PROGRAM™
Objective
Combat photoageing.
Technology
IPL.
• Hyaluronic Acid.
________________________________________
Programme
4–6 sessions.
________________________________________
Maintenance
1 session every 2 months.
________________________________________
ANTIAGING PREMIUM PROGRAM™
Objective
Stimulate collagen.
Technology
RF311.
• PDRN Renaissance.
________________________________________
Programme
4 sessions.
________________________________________
Maintenance
1 session every 3 months.
________________________________________
ULTIMATE REJUVENATION PROGRAM™
Objective
Comprehensive rejuvenation.
Technology
Fractional CO2.
• PDRN Renaissance.
• Hyaluronic Acid.
________________________________________
Programme
3 sessions.
________________________________________
Maintenance
1 session every 6 months.
________________________________________
MELASMA CONTROL PROGRAM™
Objective
Control recurrence.
Technology
Q-Switched.
• Repaired Skin.
• Biorevital Detox.
________________________________________
Programme
6 sessions.
________________________________________
Maintenance
Every 2 months.
________________________________________
ROSACEA COMFORT PROGRAM™
Objective
Reduce inflammation and redness.
Technology
IPL.
• Biorevital Detox.
________________________________________
Programme
4–6 sessions.
________________________________________
Maintenance
Every 2 months.
________________________________________
ACNE RECOVERY PROGRAM™
Objective
Reduce inflammation and prevent scarring.
Technology
IPL.
• Repaired Skin.
________________________________________
Programme
6 sessions.
________________________________________
Maintenance
Monthly.
________________________________________
COMBINED PROTOCOL KPI
Indicator Target
Cross-Selling >40%
Premium Protocols >30%
Repeat Rate >60%
Annual Programmes >40%
________________________________________

CHAPTER 27
THERAPDERMA PREMIUM PROGRAMMES
THE NEW CONCEPT OF PREMIUM EXPERIENCE

Premium patients are not only looking for a treatment.
They are looking for:
✔ Exclusivity.
✔ Results.
✔ Personalised care.
✔ Comprehensive programmes.
✔ Follow-up.
________________________________________
PREMIUM PROGRAMMES MATRIX
Programme Objective Level
Diamond Glow Radiance Premium
Royal Antiaging Rejuvenation Premium
Perfect Body Body Premium
Hair Rebirth Hair Premium
Intimate Rejuvenation Intimate Premium
________________________________________
DIAMOND GLOW PROGRAM™
Technology
Face Master.
• Mesolifting.
• Skin Flash.
________________________________________
Objective
Immediate radiance.
________________________________________
Programme
4 sessions.
________________________________________
ROYAL ANTIAGING PROGRAM™
Technology
IPL.
• RF311.
• PDRN.
• Hyaluronic Acid.
________________________________________
Objective
Global rejuvenation.
________________________________________

Programme
6 sessions.
________________________________________
PERFECT BODY PROGRAM™
Technology
Green Lipo.
• RF311.
• Thin Body.
________________________________________
Objective
Body remodelling.
________________________________________
Programme
8 sessions.
________________________________________
HAIR REBIRTH PROGRAM™
Technology
Bioneedle.
• Golden Hair.
• More Hair.
________________________________________
Objective
Hair revitalisation.
________________________________________
Programme
8 sessions.
________________________________________
INTIMATE REJUVENATION PREMIUM™
Technology
CO2.
• Hyaluronic Acid.
________________________________________
Objective
Intimate rejuvenation.
________________________________________
Programme
3 sessions.
________________________________________
PREMIUM PROGRAMME KPI
Indicator Target
Average Ticket High
Premium Programmes >30%
Referrals >25%
Patient Loyalty >60%
________________________________________
BUSINESS INSIGHT
Premium programmes are one of the most effective tools for increasing the average ticket and improving the clinic’s positioning.

CHAPTER 28
ANNUAL PROGRAMMES AND MEMBERSHIPS
THE FUTURE OF AESTHETIC MEDICINE

The most profitable clinics in the world have one thing in common:
Recurring revenue.
________________________________________
BENEFITS
✔ Greater stability.
✔ Greater predictability.
✔ Greater patient loyalty.
✔ Improved cash flow.
✔ Greater patient value.
________________________________________
MEMBERSHIP
SKIN HEALTH CLUB™
Includes:
• Monthly treatment.
• Follow-up.
• Reviews.
• Discounts.
________________________________________
MEMBERSHIP
ANTIAGING CLUB™
Includes:
• IPL.
• RF311.
• Mesotherapy.
________________________________________
MEMBERSHIP
BODY CLUB™
Includes:
• Green Lipo.
• RF311.
• Body programmes.
________________________________________
MEMBERSHIP
HAIR CLUB™
Includes:
• Hair programmes.
• Maintenance.
________________________________________
MEMBERSHIP
VIP CLUB™
Includes:
• Personalised treatments.
• Priority booking.
• Exclusive benefits.
________________________________________
MEMBERSHIP MATRIX
Club Frequency Loyalty
Skin Monthly Very High
Antiaging Monthly Very High
Body Monthly High
Hair Monthly Very High
VIP Personalised Excellent
________________________________________
MEMBERSHIP KPI
Indicator Target
Patients with Membership >25%
Renewals >70%
Recurring Revenue >30%
________________________________________
BUSINESS INSIGHT
Patient loyalty is more profitable than patient acquisition.

CHAPTER 29
MAINTENANCE PROGRAMMES AND PATIENT LOYALTY
AESTHETIC MEDICINE IS A JOURNEY, NOT AN EVENT.

Treatment does not end when the initial protocol is completed.
A new stage begins:
Maintenance.
________________________________________
WHY IS IT IMPORTANT?
Because:
• the skin continues to age;
• hormones change;
• habits have an influence;
• lifestyle modifies the results.
________________________________________
RECOMMENDED FREQUENCIES
Treatment Frequency
Antiaging Every 1–3 months
Pigmentation Every 2–3 months
Hair Monthly
Body Every 1–2 months
Hair Removal Every 6–12 months
________________________________________
PATIENT LOYALTY TOOLS
✔ Memberships.
✔ Treatment packages.
✔ Reviews.
✔ VIP programmes.
✔ Digital follow-up.
✔ Annual programmes.
________________________________________
PATIENT LOYALTY KPI
Indicator Target
Repeat Rate >60%
Active Patients Monthly growth
Average Patient Lifetime >24 months
Referrals >30%
Programme Renewals >70%
________________________________________
THE LONG-TERM VALUE OF THE PATIENT
A loyal patient can generate:
• multiple treatments;
• referrals;
• premium programmes;
• recurring revenue.
Therefore:
The most profitable patient is the one who comes back.
________________________________________
THERAPDERMA PHILOSOPHY
Do not create patients for one session.
Create patients for life.
________________________________________
CONCLUSION OF BLOCK 5
True clinical excellence appears when:
Technology
•
Protocols
•
Experience
•
Patient Loyalty
•
Maintenance Programmes
work together.
That is the true concept of:
THERAPDERMA COMBINATION THERAPIES™
THERAPDERMA LONG TERM PATIENT CARE™

Business Intelligence

Learn how to transform technology into sustainable growth through profitability strategies, patient retention programmes, clinic models and business optimisation tools.

BLOCK 6 – BUSINESS INTELLIGENCE (PREMIUM VERSION 2.0)
How to Build a Profitable and Sustainable Clinic
________________________________________
INTRODUCTION
Aesthetic medicine is a combination of:
Science
•Technology
•Business Management.
The world’s most successful clinics have one thing in common:
They do not buy equipment.
They build business models.
This block has been designed to help professionals answer five fundamental questions:
✔ Which equipment should I buy?
✔ How can I make it profitable?
✔ Which treatments should I offer?
✔ How can I increase my turnover?
✔ How can I build a sustainable clinic?
________________________________________

CHAPTER 30
HOW TO CHOOSE THE RIGHT EQUIPMENT

THE WRONG QUESTION
Which is the best piece of equipment?
________________________________________
THE RIGHT QUESTION
Which equipment is most suitable for my business model?
________________________________________
THE 8 THERAPDERMA DECISION FACTORS
1. Market Demand.
2. Profitability.
3. Initial Investment.
4. Payback Period.
5. Differentiation.
6. Patient Loyalty.
7. Cross-Selling.
8. Scalability.
________________________________________
DECISION MATRIX
Technology Demand Loyalty Average Ticket Scalability
IPL Very High High Medium Very High
Diode Very High Very High Medium Very High
RF311 High Very High High High
CO₂ High High Very High High
Green Lipo High High High High
Hair High Very High High High
________________________________________
INVESTMENT MATRIX
Clinic Type Recommended Initial Equipment
New Clinic IPL + Diode
MedSpa IPL + RF311 + CO₂
Body Clinic Green Lipo + RF311
Hair Clinic Bioneedle + Mesotherapies
Mobile Professional Phoenix + IPL 818m
________________________________________
THERAPDERMA PHILOSOPHY
The best piece of equipment is not the most expensive.
It is the one that best fits your strategy.
________________________________________

CHAPTER 31
BUSINESS MODELS IN AESTHETIC MEDICINE
________________________________________
MODEL 1
GENERAL CLINIC
Offers:
• facial;
• body;
• hair removal;
• hair.
Advantages
✔ Diversification.
✔ Lower risk.
________________________________________
MODEL 2
SPECIALISED CLINIC
Examples:
• Anti-ageing.
• Hair.
• Body.
Advantages
✔ Stronger positioning.
✔ Greater authority.
________________________________________
MODEL 3
PREMIUM MEDSPA
Based on:
✔ Experience.
✔ VIP programmes.
✔ High average ticket.
________________________________________
MODEL 4
MOBILE PROFESSIONAL
Ideal for:
• Phoenix.
• IPL 818m.
________________________________________
MODEL 5
HYBRID CLINIC
Face-to-face
•
Online
•
Memberships.
________________________________________
BUSINESS MODEL MATRIX
Model Investment Profitability Scalability
General High High High
Specialised Medium Very High High
MedSpa High Very High Very High
Mobile Low High Medium
Hybrid Medium Very High Very High
________________________________________

CHAPTER 32
ROI AND EQUIPMENT PROFITABILITY

WHAT IS ROI?
Return on Investment.
The ability of an investment to generate profit.
________________________________________
FORMULA
ROI = (Revenue − Expenses) ÷ Investment.
________________________________________
THERAPDERMA SCENARIOS
CONSERVATIVE
50% occupancy.
________________________________________
REALISTIC
70% occupancy.
________________________________________
PREMIUM
90% occupancy.
________________________________________
PROFITABILITY MATRIX
Technology Estimated Payback Period*
IPL Short
Diode Short
RF311 Medium
CO₂ Medium
Green Lipo Medium
Hair Short
*The payback period depends on the country, the investment made, the pricing policy, occupancy level and the commercial strategy of each clinic.
________________________________________
THERAPDERMA PRINCIPLE
You do not buy equipment.
You buy:
✔ Revenue-generating capacity.
✔ Growth capacity.
✔ Patient loyalty capacity.
________________________________________
FINANCIAL KPIs
Indicator Target
Treatment Room Occupancy >70%
Repeat Treatments >60%
Recurring Revenue >30%
Cross-Selling >40%
Annual Programmes >40%
________________________________________

CHAPTER 33
THERAPDERMA INVESTMENT PLANS
________________________________________
START PLAN™
For New Clinics
Recommended technologies:
✔ Active IPL Extra 818m.
✔ Phoenix Diode Laser.
Objectives
• Patient acquisition.
• High turnover.
• Low complexity.
Advantages
✔ Controlled investment.
✔ High demand.
✔ Excellent scalability.
________________________________________
GROW PLAN™
For Expanding Clinics
Recommended technologies:
✔ IPL.
✔ Diode.
✔ RF311.
Objectives
• Differentiation.
• Average ticket.
• Annual programmes.
________________________________________
PREMIUM PLAN™
For MedSpas and High-End Clinics
Recommended technologies:
✔ IPL.
✔ RF311.
✔ CO₂.
✔ Green Lipo.
✔ Hair.
Objectives
• High added value.
• Premium programmes.
• Patient experience.
________________________________________
INVESTMENT MATRIX
Plan Relative Investment Complexity Growth Potential
START Low Low High
GROW Medium Medium Very High
PREMIUM High High Excellent
________________________________________

CHAPTER 34
HOW TO INCREASE THE AVERAGE TICKET

DEFINITION
Average Ticket =
Total Revenue
÷
Number of Patients.
________________________________________
THE 5 THERAPDERMA STRATEGIES
1. Combination Protocols.
2. Premium Programmes.
3. Memberships.
4. Cross-Selling.
5. Annual Programmes.
________________________________________
EXAMPLES
Anti-ageing
IPL
↓
RF311
↓
Mesotherapy
↓
Maintenance Programme.
________________________________________
Body
Green Lipo
↓
RF311
↓
Thin Body
↓
Annual Programme.
________________________________________
Hair
Bioneedle
↓
Golden Hair
↓
Maintenance.
________________________________________
GROWTH KPIs
Indicator Target
Average Ticket Annual growth
Cross-Selling >40%
Premium Programmes >30%
Memberships >25%
________________________________________
THERAPDERMA PHILOSOPHY
The best sale is the one that improves the patient’s outcome.
________________________________________

CHAPTER 35
MEMBERSHIPS AND THE RECURRING REVENUE MODEL
THE FUTURE OF AESTHETIC MEDICINE

The world’s most stable clinics have recurring revenue.
________________________________________
RECOMMENDED MODELS
Skin Health Club™
Antiaging Club™
Hair Club™
Body Club™
VIP Club™
________________________________________
MEMBERSHIP KPIs
Indicator Target
Patients with Membership >25%
Renewal Rate >70%
Recurring Revenue >30%
Repeat Treatments >60%
________________________________________
ADVANTAGES
✔ Predictability.
✔ Patient loyalty.
✔ Stability.
✔ Improved cash flow.
________________________________________
BUSINESS INSIGHT
Patient loyalty is more profitable than patient acquisition.
________________________________________

CHAPTER 36
MASTER PLAN FOR BUILDING A SUCCESSFUL CLINIC
________________________________________
PHASE 1
DEFINE THE VISION
What type of clinic do you want to build?
________________________________________
PHASE 2
DEFINE THE POSITIONING
General.
Specialised.
Premium.
________________________________________
PHASE 3
SELECT THE TECHNOLOGY
Choose equipment that:
✔ Solves real problems.
✔ Has high demand.
✔ Generates patient loyalty.
________________________________________
PHASE 4
CREATE PROTOCOLS
Standardisation increases profitability.
________________________________________
PHASE 5
CREATE PROGRAMMES
Programmes generate stability.
________________________________________
PHASE 6
CREATE MEMBERSHIPS
Memberships generate sustainable growth.
________________________________________
PHASE 7
SCALE
New technologies.
New markets.
New services.
________________________________________
THE 10 THERAPDERMA PRINCIPLES OF SUCCESS
1. Think long term.
2. Invest in education.
3. Create protocols.
4. Measure results.
5. Build a brand.
6. Differentiate yourself.
7. Create experiences.
8. Build loyalty.
9. Innovate.
10. Never stop learning.
________________________________________
KPI DASHBOARD FOR CLINIC MANAGEMENT
Area KPI Target
Treatment Room Occupancy >70%
Active Patients Monthly growth
Average Ticket Annual growth
Repeat Treatments >60%
Memberships >25%
Referrals >30%
Premium Programmes >30%
Recurring Revenue >30%
________________________________________
THE THERAPDERMA BUSINESS DNA
Profitability does not depend solely on technology.
It depends on the combination of:
Technology
•
Education
•
Protocols
•
Experience
•
Business Strategy.
________________________________________
FINAL MESSAGE
We do not simply build more profitable clinics.
We build:
More solid clinics.
More differentiated clinics.
Clinics better prepared for the future.
________________________________________
THERAPDERMA PHILOSOPHY
KNOWLEDGE
INNOVATION
HARMONY
Because:
We do not sell equipment.
We create successful clinics.
________________________________________
CONCLUSION OF BLOCK 6
True success in aesthetic medicine does not consist of buying more technology.
It consists of transforming technology into:
✔ Results.
✔ Experiences.
✔ Patient loyalty.
✔ Profitability.
✔ Sustainable growth.
________________________________________
THERAPDERMA BUSINESS INTELLIGENCE™
Where Technology Becomes Business.

Academy & Professional Resources

Access professional training concepts, certifications, clinical tools and practical resources developed to support continuous education and long-term success.

BLOCK VII – THERAPDERMA ACADEMY, CERTIFICATIONS AND FINAL CONCLUSION

Knowledge as the Driving Force Behind Growth

INTRODUCTION

Aesthetic medicine is evolving faster than ever.

Technologies change.
Patients evolve.
Trends transform.

But there is one thing that never loses its value:

Knowledge.

Technology can be acquired.
Experience is built.
Knowledge is developed.

For this reason, TherapDerma considers continuous education to be one of the fundamental pillars of professional success.

CHAPTER 37

THERAPDERMA ACADEMY™

Training for Professionals Who Want to Grow

OUR MISSION

To help professionals:

✔ Improve clinical safety.
✔ Optimise results.
✔ Increase profitability.
✔ Differentiate themselves in the market.
✔ Build sustainable clinics.

OUR PHILOSOPHY

Training should not be an event.
It should be a continuous process.

THE 5 PILLARS OF THERAPDERMA ACADEMY™

Scientific Training.
Technological Training.
Clinical Training.
Business Training.
Strategic Training.

TRAINING AREAS

TECHNOLOGIES

✔ IPL.
✔ Diode.
✔ Q-Switched.
✔ CO₂.
✔ Radiofrequency.
✔ Lipo Laser.
✔ Professional Devices.

AESTHETIC MEDICINE

✔ Rejuvenation.
✔ Acne.
✔ Pigmentation.
✔ Rosacea.
✔ Body Treatments.
✔ Hair Treatments.
✔ Intimate Rejuvenation.

BUSINESS INTELLIGENCE

✔ Management.
✔ Profitability.
✔ Marketing.
✔ Patient Loyalty.
✔ Membership Programmes.
✔ Scalability.

TRAINING FORMATS

Format	Objective
Face-to-Face	Practical training
Online	Flexibility
Hybrid	Continuous training
In-Clinic	Personalisation
Premium	High performance

PROFESSIONAL DEVELOPMENT PROGRAMME

Knowledge
↓
Application
↓
Experience
↓
Excellence
↓
Leadership

TRAINING KPI

Indicator	Objective
Annual Training Hours	Continuous growth
Updates	Minimum annually
New Protocols	Continuous development
Team Training	Ongoing

THERAPDERMA PHILOSOPHY

The best equipment in the world will never surpass the professional who uses it.

CHAPTER 38

CERTIFICATIONS AND PROFESSIONAL SUPPORT

PATIENT TRUST IS BUILT ON THREE PILLARS

Safety
•Professionalism
•Results

INTERNATIONAL CERTIFICATIONS

TherapsDerma technologies operate according to high standards of quality and safety.

Depending on the technology:

✔ CE.
✔ FDA.
✔ ISO.
✔ IEC.
✔ Market-specific certifications.

WHY ARE THEY IMPORTANT?

Because they help guarantee:

✔ Quality.
✔ Safety.
✔ Reliability.
✔ Confidence.
✔ Traceability.

THERAPDERMA™ SUPPORT

Our commitment does not end with the installation of a device.

It begins at that moment.

COMPREHENSIVE SUPPORT

Initial Training.
Clinical Protocols.
Updates.
Marketing Materials.
Technical Support.
Business Intelligence.
Strategic Support.

SUPPORT ECOSYSTEM

Technology
↓
Training
↓
Protocols
↓
Support
↓
Growth

SUPPORT KPI

Indicator	Objective
Customer Satisfaction	>90%
Updates	Continuous
Training	Ongoing
Customer Retention	>80%

THERAPDERMA PHILOSOPHY

We do not simply deliver technology.

We deliver:

Technology
•
Training
•
Protocols
•
Support
•
Strategy.

CHAPTER 39

PROFESSIONAL TOOLS AND CLINICAL APPENDICES

STANDARDISATION IMPROVES RESULTS

The most successful clinics work through well-defined protocols and procedures.